Yahoo! News is fast-loading and eminently navigable, and naturally the search engine works like a dream. The agreements vary most partners trade their stories for exposure on Yahoo! News and links to their sites. Although the site relies heavily on feeds negotiated with the Associated Press and Reuters, much of its content comes from the New York Times, USA Today, National Public Radio and more than 60 local newspapers and television stations. It also helps that most of the sites mentioned above willingly share their stories-and by extension their credibility-with Yahoo! News. Of more than 230 million people who use Yahoo!'s sites each month, Yahoo! News would probably snag an enviable stream of visitors if it posted knock-knock jokes. Of course it helps that Yahoo! News is an appendage of the Web's premier portal.
It was leaps ahead of the ABC News, Tribune and Knight Ridder networks, more popular than and. And visitors don't seem to mind.Īccording to Jupiter Media Metrix's ranking of general news sites, Yahoo! News trailed only and CNN.com in unique users from October 2001 to February 2002. It does everything except the main thing. It boasts breaking news e-mail alerts, message boards, photo galleries, audio and video clips, and mobile delivery. Its coverage ranges from world and business news to local headlines and op-ed columns. It is the ultimate aggregator of online media, republishing the work of about 100 news sources and organizing links to thousands more.
Yahoo! News (), the third most popular news site in the U.S., needs no reporters and creates no stories. The conventional route is to link a team of new-media journalists with a print or broadcast heavyweight. There are a couple of ways to achieve chart-topping success in online news. Yahoo! News attracts a large audience but does no original reporting.īarb Palser AJR's new-media columnist, is vice president, account management, with Internet Broadcasting.